The Future of Social Media and Chiropractic: 5 Trends to Follow This Year

Are you looking to increase your social media presence? Online marketing is an effective way to grow your chiropractic business.

Learning about the future of social media helps you focus your attention on activities that will get results.

Building your social media presence can help you get more website traffic. It can help grow trust among followers and encourage people to schedule appointments.

Check out these five ways to use social media for your chiropractic business.

1. Build a Community

Social media for businesses isn't just about pushing out content. It's about building a community and connecting with your followers. 

Interact with people who follow your pages. Respond to comments and messages on social media. 

These types of interactions build a sense of community and make people feel comfortable with you. Your practice is a reflection of the amount of people who know, trust, and like you. Building a community of people online is one of the fastest ways to grow.

2. Use Video

Are you keeping up with the 87% of marketing professionals who use video?

If you're not using video, you're missing out on a huge opportunity to grab and hold attention.

Getting videos in front of your audience gives you a way to build relationships. When people see you, your staff, and your office on video, your practice becomes more familiar. They gain comfort when they can see what you're about.

It's also an effective way to deliver content the way users want to see it. Videos are easy to consume, so people can learn about your business while on the go.

At The Smart Chiropractor, we provide training for how you can shoot super impactful videos for:

• Motivational Monday

• Testimonial Tuesday

• Wake Up Wednesday

• Tactical Thursday

• Favorites Friday

Social media platforms make it easier than ever to incorporate video. Instagram and Facebook let you add videos to your stories. 

You can also do live videos on both platforms. Lives work well to promote special events you do at the office.

Live videos also strengthen relationships with followers. People can chat with you while you're live, so you can answer questions immediately and interact with viewers in real-time. 

3. Provide Education

A central part of your social media campaign should be educating your followers. Providing educational health information introduces people who aren't familiar with it, and it establishes you as a chiropractic expert. 

Statistics show that about one in four people think that chiropractic care is dangerous (which is crazy!). Over one-third aren't sure if it's dangerous.

By providing education through friendly, relatable content, you can help build trust in chiropractic care. Your content can help change minds and educate people on what's involved in assisting them to overcome concerns.

4. Take a Local Approach

Your chiropractic practice relies on local clients for business. Focus your online marketing and social media efforts on a local level.

Partner with other local businesses in the wellness field to promote one another on social media. You might invite a nutritionist to take over your Instagram feed for the day. Maybe you work together with another wellness business to create an educational series that you both promote on your channels.

These promotional techniques expose both of your businesses to new local followers. 

Use local hashtags and keywords on social media, including your city, state, county, and key features of your local area. This helps people find you online.

5. Set Yourself Apart

Your social media channels give you the perfect platform to show your personality. Use them to explain why your chiropractic office is the best local choice. 

Showing your face and letting your personality shine is one of the best ways to do this. Highlight your key office staff members as well.

Creating a branding guide helps you post consistently to create a specific tone for your business. If you're marketing to busy professionals, your phrasing and content might be different than it would if you were targeting millennials.

The Future of Social Media

Understanding the future of social media for chiropractors helps you gain traction and surpass your competition in online marketing. Providing education, connecting with followers, and being unique all help you build a strong online presence.

Looking for more ways to take your chiropractic business to the next level? Check out our free tools and our membership options to get the resources you need quickly.

Marketing Channels 101: Where You Should Be Marketing Your Chiropractic Content

Last year, Millenials overtook Baby Boomers as the largest generation. The surge of young immigrants seeking better opportunities helped.

It's important to know what marketing channels to use to reach this audience. Your chiropractic practice depends on drawing the interest of this demographic.

Check out where you should be concentrating your marketing efforts.

Social Media Strategy

Companies and businesses have forgotten the original purpose of social media and started pushing their products and services blindly. People get on social media to connect, not see advertisements.

Your strategy should be geared towards engaging with your clients and community. Offer great content on Facebook, Twitter, and Instagram.

Post articles about how to improve posture or workout tips. Make yourself accessible and approachable by replying to comments and messages. Want to automated daily posting to your Facebook page that is research-based? Check out The Smart Chiropractor.

Video Outlets

Much of the population prefers to watch videos instead of reading articles. High-quality video production gives an image of professionalism and trust.

Use YouTube or TikTok for demonstrations or instructional videos. You can either target fellow chiropractors or patients.

Videos make people seem closer and more authentic. Be careful not to create videos that are too long. Less is more.

Make a video exciting but short. It's better if a person wants to watch repeatedly rather than quitting halfway through the video. Member of The Smart Chiropractor receive easy to follow video scripts each day (as well as done for you video!).

Podcasts

You probably won't have a large online following like the Joe Rogan Podcast, but people over the age of 12 listened to podcasts last year in record numbers.

Long-form audio content gives the creator ample opportunity to elaborate on topics. A podcast can be both informational and entertaining, while most marketing channels are only one or the other.

A great idea is to have a patient come on the podcast and talk about life before and after getting adjusted. You can also invite fellow area chiropractors or business owners to talk about family, practice, and health.

People want to know more about you, and this is a perfect way to do it.

Email Blasts

Email is a marketing channel that has existed since its for a while but still is extremely impactful. Adding email marketing to your previous touch points helps build your brand and develop potential leads.

Email marketing informs all your patients at once with one click. 

Providing a way to tell patients and the community the developments at your office ensures everyone is current. There are times people might think a business has gone under because they never hear anything from them.

Let the email blasts make people loyal to you. We have found tremendous success using a 3 pronged approach to email marketing- weekly newsletters to stimulate re-activations, event promotion sequences, and new patient on-boarding. We automate this entire process at The Smart Chiropractor.

Word of Mouth

Word of mouth marketing is an excellent tool if you know how to jumpstart it. Turn your patients into free marketers. Start a referral program and give out discounts.

When a referral walks in the door and mentions the patient who referred them, give both a credit on their visits.

Employing All Marketing Channels

Your best bet at reaching broad audiences, including the Millenial generation, is by utilizing all the marketing channels together. 

If you need help developing the right strategy, contact us so we can help you market your practice.

Let the world know your practice is ready to serve them.